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Slot machine manufacturer Everi Holdings Inc. announced this week that it has partnered with GoldenNuggetCasino.com to launch seven slots titles on the site’s real money New Jersey online casino. The games, including Triple Threat and Black Diamond, are exclusive to Golden Nugget’s interactive casino.
Golden Nugget can now tap into Everi’s games directly and future games can be delivered quickly
Everi has integrated its Remote Game Server (RGS) with Golden Nugget’s online casino. The upshot of this is that Golden Nugget can now tap into Everi’s games directly and future games can be delivered quickly.
Titles are online versions of mechanical slots
Ordinarily, a business deal like this might not be particularly newsworthy. Golden Nugget, after all, has many slots offerings at its interactive casino. What is interesting about the Everi team-up is that Everi specializes in physical slot machines. Moreover, the specific titles it is bringing to Golden Nugget are mechanical slot machines, or ‘steppers’.
Steppers are traditional-looking, three-reel, mechanical slot machines. The results are determined by a computerized random number generator (RNG). Each position on the reel strip is given a certain probability. The jackpot symbols, for instance, are given extremely low probabilities, while empty, white space is programmed with a high probability of occurrence. When a player presses the spin button, the RNG locks in the result and the mechanical reels stop in specific spots based on what the RNG produced.
Golden Nugget is the New Jersey leader in online gaming revenue, amassing nearly $141 million in internet gaming win this year through October. Total internet gaming win year-to-date for the state is $384 million. The new mechanical slots should serve to bring in even more gaming dollars.
In a press release, Golden Nugget’s Senior Vice President and General Manager Thomas Winter said:
Everi’s land-based stepper titles and entertaining video slot games represent a unique content profile that we know will resonate well with our online players.”
Trying to attract traditional casino slots players
Integrating Everi’s three-reel mechanical slot machine could be a move by Golden Nugget to target land-based gamblers, typically an older demographic. Though online casinos are a way for people who are not as mobile to be able to gamble, internet gambling still skews younger than land-based gambling.
Video slots, with dozens of reels and intricate animations, can be quite entertaining, but they can also be difficult to understand. Three-reel steppers are much simpler. They typically have a more familiar feel to those who have been visiting casinos for decades.
Thus, adding more steppers to its site – and Everi’s popular land-based titles, in particular – could make brick-and-mortar gamblers more comfortable transitioning to online.
The ducks are getting lined up for the late entries into the Pennsylvania online casino competition through the last available slots in the hot Keystone State market.
For instance, Golden Nugget, the leading online casino site in neighboring New Jersey, is planning to enter PA and also Michigan. But first, it has some internal business to attend to — namely, a spinoff to be listed on Nasdaq. More on that to come.
Likewise, MGM is tidying up its house before moving to activate its online license, possibly as soon as Aug. 5, the date of the next meeting of the Pennsylvania Gaming Control Board (PGCB).
Golden Nugget and MGM only two approved QGEs in PA
A qualified gaming entity (QGE) is a gaming company holding a license in a state other than PA. Such companies were eligible to apply for remaining online licenses after PA-based entities had the first crack.
The only two QGE applicants in PA, both approved by the PGCB back in January 2019, are MGM and Golden Nugget. They have since been stuck in a holding pattern, yet to gain the final approvals to operate.
MGM paid $12 million in October 2019 to be able to offer all three online verticals: table games, slots and online poker.
Golden Nugget wants just table games and slots in PA. It paid $4 million for each license for a total of $8 million. QGEs cannot enter the PA sports betting market.
BetMGM casino and partypoker PA to operate under ROAR umbrella
MGM recently paid $87,000 in fines and fees to PGCB to correct its wrongful employment of a former state gamingemployee. The employee had not sat out the required two years before joining MGM, as state law requires.
The corporate mea culpa by MGM clears the way for its consideration as a QGE.
MGM is BetMGM online, and the company operates in partnership with online gambling giant GVC Holdings. Their online gambling collaborations are collectively known as ROAR Digital. ROAR operates partypoker in NJ and will do the same with partypoker PA.
Partypoker, if approved to operate in Pennsylvania at the next PGCB meeting, will become just the second online poker site in the Keystone State. PokerStars PA has enjoyed a monopoly in the fertile Pennsylvania poker market since November 2019, but competition is on the way.
WSOP.com is also expected to launch in PA in the near future, in partnership with Harrah’s Philadelphia.
Golden Nugget planning an online stock spinoff
Before PA licensing, Golden Nugget plans to spin off its online gambling arm and list it on the Nasdaq. The estimated valuation is $745 million under the eventual ticker name GNOG.
Billionaire Tilman Fertitta will remain as GNOG’s chairman and CEO. Thomas Winter, who has overseen Golden Nugget’s online gaming business since launch, will become GNOG’s president. Fertitta will hold a controlling economic interest and a controlling voting interest in the new company.
The transaction is expected to close in the third quarter of this year, making it the second purely public online casino company in the US after GAN. For now, the Golden Nugget online gaming stock is listed as LCA, for Landcadia Holdings II, the special purpose acquisition company (SPAC) acquiring Golden Nugget online casino (similar to how DraftKings went public). LCA is managed by Fertitta, as pointed out by The Motley Fool.
Cordish, Wind Creek also plan for online casinos
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The only additional online casino licensees that have yet to launch are the Cordish Companies’ Live! Casino brand and Wind Creek Casino.
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Live! has properties under construction in Philadelphia and a suburb of Pittsburgh. And Cordish recently expressed an interest in bidding on a newly available mini-casino license up for auction by the PGCB in September. Live! can apply for online sports betting and online casino (slots and table games) when they are ready.
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Wind Creek recently received conditional approval to offer sports wagering, both live and online in partnership with Betfred. At the same PGCB meeting, it announced its intentions to also go live with online slots and table games soon. There was no mention of poker, though Wind Creek has a preliminary license for online poker as well.